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Getting users to convert almost always isn't about changing the colour of buttons or the position of images.It's about getting the right message across to your users.They are not a client, I have no alliegnece with them but they're like the Google of online dating.Their blog is an A example of how to write engaging content which gets links.So use a service like Tin Eye to do a reverse image search on potential suitor's profile photos.What people write on social media profiles and what they write on their personal blog are two very different things!The internet lends itself to researching and gathering data and sometimes you need to employ some of the SEO tricks you've learned to use Google effectively or to track down an errant webmaster.
(hat tip for this imagesite search query goes to Andre who I met at A4uexpo in Munich).
The programming language is kind of like Visual Basic but includes powerful tools like sending emails and fetching web pages.
I'll leave it up to you to imagine the possibilities here! You need to research rankings, links, site owners, potential link opportunities and a whole host of other things.
Think about which queries are triggering QDF algorithms in your industry. Some SEOs I've talked to recently still didn't even know there was such a thing as QDF so if you're in this space make the most of it and think about twitters of your URL like Rand says.
Here's a good beginners QDF video (oldie but goodie) 5) Test Test Test Testing is crucial to online success.